PRE-LAUNCH COMMERCIAL KIT · TRUENORTHECON.CA
TrueNorth Economics — Executive Business Cards & Brand Identity Studio
Customize your executive credentials live, export exact 3.5″ × 2.0″ vector PDFs, or download 600-DPI commercial bleed PNGs
1. Customize Card Details
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Official Brand Color Palette
Deep Navy
#082844
C96 M76 Y38 K35
Polaris Gold
#BF9C59
C25 M36 Y73 K6
Forest Green
#315743
C76 M38 Y72 K29
FRONT SIDE — 3.5″ × 2.0″ (MATTE DEEP NAVY #082844 + SPOT GOLD FOIL / FULL COLOR)
TRUENORTH
ECONOMICS
truenorthecon.ca
BACK SIDE — 3.5″ × 2.0″ (16PT–18PT SILK MATTE WHITE + NAVY & GOLD ACCENTS)
STATCAN SUT 220×473
BEN LEFORT
Founder & Lead Economist
Canadian Regional Input-Output & SUT Economic Impact Modeling
ben@truenorthecon.ca
truenorthecon.ca
+1 (519) 555-0199
Ontario, Canada · National Practice
2. Extracted High-Resolution Brand & 600-DPI Print Asset Library
All Assets Generated & Verified
| Asset File | Resolution / Specs | Use Case | Action |
|---|---|---|---|
business_card_front_600dpi_bleed.png |
2250 × 1350 px (3.75″ × 2.25″ @ 600 DPI) |
Commercial printer front upload (includes 0.125″ full-bleed margin on all 4 sides) | Download PNG ↓ |
business_card_back_600dpi_bleed.png |
2250 × 1350 px (3.75″ × 2.25″ @ 600 DPI) |
Commercial printer back upload (includes 0.125″ full-bleed margin on all 4 sides) | Download PNG ↓ |
business_card_front_600dpi_trim.png |
2100 × 1200 px (3.50″ × 2.00″ @ 600 DPI) |
Exact 3.5″ × 2.0″ trim line front proof | Download PNG ↓ |
business_card_back_600dpi_trim.png |
2100 × 1200 px (3.50″ × 2.00″ @ 600 DPI) |
Exact 3.5″ × 2.0″ trim line back proof | Download PNG ↓ |
truenorth_logo_horizontal.png |
Transparent PNG (Alpha Channel) | Website header, Executive Dossier masthead, Word/PowerPoint proposals, email signature | Download PNG ↓ |
truenorth_logo_stacked.png |
Transparent PNG (Alpha Channel) | Cover pages, vertical lockup, social media & LinkedIn company banner | Download PNG ↓ |
truenorth_mark_gold_white.png |
842 × 894 px 2× Supersampled Transparent PNG |
Dark-mode Control-Tower navigation rail emblem & navy business card front mark | Download PNG ↓ |
truenorth_mark_navy.png |
421 × 447 px Transparent PNG |
Light-mode standalone emblem, square avatar, watermark, and app icon | Download PNG ↓ |
favicon.png & favicon.ico |
192 × 192 px PNG & Multi-size ICO |
Browser tab favicon for truenorthecon.ca and app.truenorthecon.ca |
Download Favicon ↓ |
3. Custom Domain Email Setup (@truenorthecon.ca) & Government Deliverability DNS
Pre-Launch Checklist Item
Because TrueNorth clients include Canadian federal ministries (@canada.ca), provincial ministries (@ontario.ca, @gov.bc.ca, @gov.ab.ca), and municipal EDOs, your custom domain email must be configured with strict SPF, DKIM (2048-bit), and DMARC authentication so Executive Dossiers and proposals never trigger government spam/quarantine gateways.
| Provider Option | Recommended Tier | Primary Mailbox & Free Aliases to Create | Why It Fits TrueNorth |
|---|---|---|---|
| 1. Google Workspace (Recommended #1) | Business Starter (~$9.36 CAD/mo) |
Primary: ben@truenorthecon.caFree Aliases: info@truenorthecon.ca, audit@truenorthecon.ca, support@truenorthecon.ca, billing@truenorthecon.ca
|
Highest deliverability reputation with Canadian government/enterprise gateways; 1-click Google Calendar booking pages for client demos; native 2048-bit DKIM signing. |
| 2. Microsoft 365 Business Basic (Recommended #2) | Business Basic (~$8.10 CAD/mo) |
Primary: ben@truenorthecon.caShared Mailboxes (Free): info@truenorthecon.ca, audit@truenorthecon.ca
|
Canadian federal, provincial, and municipal governments run almost exclusively on Microsoft 365 / Exchange Online + Microsoft Teams; native Teams meeting invites & Excel co-authoring. |
| 3. Proton Mail Business / Fastmail | Essentials (~$7–$9 CAD/mo) | ben@truenorthecon.ca + unlimited aliases |
Strong privacy/encryption posture if you prefer non-big-tech hosting, though you will still want Zoom/Teams for government screen-shares. |
Required DNS Records at Your Domain Registrar (Cloudflare / Namecheap / Porkbun / GoDaddy) for 100% Government Gateway Deliverability:
| Record Type | Host / Name | Value (Google Workspace Example — or M365 Equivalent) | Purpose |
|---|---|---|---|
MX |
@ |
1 SMTP.GOOGLE.COM (or truenorthecon-ca.mail.protection.outlook.com for M365) |
Routes incoming mail to @truenorthecon.ca |
TXT (SPF) |
@ |
v=spf1 include:_spf.google.com ~all (or v=spf1 include:spf.protection.outlook.com -all) |
Authorizes your mail provider to send on behalf of truenorthecon.ca |
TXT (DKIM) |
google._domainkey |
v=DKIM1; k=rsa; p=MIIBIjANBgkqh... (2048-bit key generated in Admin Console) |
Cryptographically signs every outgoing email header |
TXT (DMARC) |
_dmarc |
v=DMARC1; p=quarantine; rua=mailto:dmarc@truenorthecon.ca; pct=100; adkim=s; aspf=s |
Mandatory for @canada.ca and provincial government IT security filters |